France’s largest broadcaster is confirmed to offer live streamed coverage of the Union Cycliste Internationale’s innovative new track cycling series, complementing extensive coverage available on Eurosport and the Eurosport App in France and across Europe.
28 October 2021 – Paris, France: The UCI Track Champions League today announces that public broadcaster France TV will provide live streamed coverage of the Union Cycliste Internationale’s (UCI’s) innovative new track cycling series.
Each round of the UCI Track Champions League will be streamed online in full via the network’s France TV Sports digital platform. In broadcasting the innovative new league, France TV augments its existing 200 hours of cycling coverage each year, across a wider network that reaches over 80% of the French population each week. The UCI Track Champions League now joins an elite list of international cycling events on France TV’s roster including Le Tour de France, the UCI Road World Championships and track cycling at the Olympic Games Paris 2024.
The agreement builds on extensive coverage available on Discovery-owned Eurosport, the Eurosport App and GCN+ in France and across Europe as part of nearly 200 days of cycling coverage a year across its platforms. Taken together with France Télévisions’ partnership with Discovery, the Home of the Olympics in Europe, to both present complementary coverage of the Games, viewers in France will enjoy unprecedented levels of storytelling that captures the journey of track cycling and its riders all the way through Paris 2024.
With just over a week to go until the league’s first round, the French network joins Dutch broadcaster RTL, SBS of Australia, Sky New Zealand, Colombia’s RTVC and Belgian broadcaster RTBF alongside a host of further partners still to be announced in the lead up to the league’s first round on November 6th.
Alongside France’s largest TV network, the league’s host broadcaster Eurosport is already set to bring the events to viewers in Europe, Asia Pacific, Africa and the Middle East. The agreement with France TV was made together with Discovery Sports Events, the Discovery-owned event management business and global promoter of the UCI Track Champions League.
This latest move comes as part of the UCI and Discovery Sports Events’ ambition to elevate track cycling to a new level of global prestige and bring the sport to a fresh international audience.
François Ribeiro, Head of Discovery Sports Events said: “Securing this partnership with France TV brings the UCI Track Champions League a key step closer towards its goal of elevating track cycling to a new audience. France TV’s decision to offer live coverage illustrates the confidence major broadcasters have in the product, which is set to offer a world class viewing experience for fans worldwide. With six broadcasters now announced, we have plenty more to come before the league’s first round on November 6th.”
For France Télévisions, securing the league enables the network to continue to enrich its digital offering on the France TV platform, one which has attracted over 100 million views so far across summer events including Roland Garros, Le Tour de France, the Olympic Games and Paralympic Games.
Photo credit: SWpix.com
